Online gambling regulation in Italy

Agenzia delle Dogane e dei Monopoli (ADM, formerly AAMS), Italy’s customs and monopolies agency, is the main regulator for online gambling. Open licensing model. Checked 2026-09-21.

Advertising unlicensed gambling banned: Yes
Public licence register: Yes
Online casino: Licensed
Online sports betting: Licensed

Casino, sports betting, poker and more

Italy licenses online casino, sports betting and poker under ADM concessions. Poker is explicitly allowed online; casino games are also permitted under licence. Sports betting is separately licensed under the same ADM framework. Unauthorized offshore operators are illegal.

Product	Status	What that means
Online casino	Licensed	—
Online sports betting	Licensed	—
Online poker	Licensed	Licensed via ADM concessions for online cash and tournament poker; unauthorized sites and cash games outside the regime are illegal.
Sweepstakes and social casinos	Not confirmed	Unconfirmed. No source here confirms a sweepstakes/social-casino exemption; dual-currency or prize-based social casinos are not clearly authorized and may be treated as gambling if cash-out/prize elements exist.
Prediction markets	Restricted	Polymarket: restricted – ADM ISP blocking orders treating it as unauthorized remote gambling under Art. 102 Decree-Law 104/2020 (first block 2025, renewed 2026). Other real-money prediction/event-contract platforms (Kalshi, Crypto.com, Robinhood): unregulated – no Italy‑specific actions or licences found as of 2026. Binary yes/no event contracts structured as financial derivatives to retail: restricted – CONSOB ban on marketing/sale of binary options to retail investors, Resolutions 20975–20976 (June 2019) implemented via MiFIR Art. 42 and TUF Art. 7‑bis.
Mystery boxes	Unregulated	No Italy gambling-law or ADM decision found treating paid mystery boxes/loot boxes as gambling; general gambling rules are in Legislative Decree 41/2024 and TULPS, but no specific loot-box rule appears in the results.

Advertising unlicensed gambling in Italy

Prohibited. National law (commonly known as Decreto Dignità) introduced a general prohibition on all gambling advertising and sponsorship; AGCOM’s 2019 guidelines implement and interpret this ban.

Any advertising, even indirect, of gambling (including for unlicensed operators) is prohibited across all media; AGCOM enforces this general ban.

Regulator and law

Agenzia delle Dogane e dei Monopoli (ADM, formerly AAMS), Italy’s customs and monopolies agency, is the main regulator for online gambling — www.adm.gov.it

Italian gambling framework and online concessions governed by national gambling legislation administered by Agenzia delle Dogane e dei Monopoli (ADM).

Online casino: Licensed. Online sports betting: Licensed.

Checking a licence

The regulator publishes a register of licensed operators. ADM publishes an official, regularly updated list of authorised remote gambling (gioco a distanza) concessionaires on its institutional website adm.gov.it.

https://www.adm.gov.it

How the black market is fought

Blocking of unauthorised gambling websites and domains by ADM
Combating illegal gambling through ADM inspections and sanctions
Administrative fines and other penalties for illegal gambling and advertising breaches
Potential criminal liability for unlicensed gambling under Italian criminal and gambling laws

Advertising rules for licensed operators

General ban on all gambling advertising, even indirect, sponsorship and promotional communications for games with cash prizes
Ban applies on all media, including online, social media, TV/radio, press, sponsorships and events
Only neutral information allowed (brand, odds, conditions) without promotional content, subject to AGCOM guidance
Mandatory inclusion of responsible gambling messages where any informational communication is permitted

Recent developments

ADM tendered and assigned 52 new online gambling concessions to 46 operators, effective 13 November 2025.
The new concessions were awarded under a reorganisation of remote gambling introduced by national legislation in 2024.
Ongoing enforcement of the 2018 gambling advertising ban with AGCOM guidelines and decisions continues to shape operators’ communication practices.

Questions

Is it illegal to advertise unlicensed gambling in Italy?

Yes. National law (commonly known as Decreto Dignità) introduced a general prohibition on all gambling advertising and sponsorship; AGCOM’s 2019 guidelines implement and interpret this ban. Any advertising, even indirect, of gambling (including for unlicensed operators) is prohibited across all media; AGCOM enforces this general ban.

Who regulates online gambling in Italy?

Agenzia delle Dogane e dei Monopoli (ADM, formerly AAMS), Italy’s customs and monopolies agency, is the main regulator for online gambling. The main law is Italian gambling framework and online concessions governed by national gambling legislation administered by Agenzia delle Dogane e dei Monopoli (ADM)..

How can I check whether a gambling operator is licensed in Italy?

The regulator publishes a register of licensed operators at https://www.adm.gov.it. ADM publishes an official, regularly updated list of authorised remote gambling (gioco a distanza) concessionaires on its institutional website adm.gov.it.

What we could not confirm

Exact article numbers and sections for the primary gambling statute and for the 2018 Decreto Dignità advertising provisions are not confirmed here.
Specific criminal code articles applicable to illegal remote gambling and their penalties are not identified here.
Precise legal basis for each technical blocking and payment-interference measure is not identified here.
Whether Italian law or ADM guidance expressly addresses sweepstakes/social casinos as a distinct product category.
Whether prediction markets are treated as gambling, financial derivatives, or another regulated activity in Italy.
Whether paid mystery boxes/loot boxes are expressly regulated as gambling or consumer products in Italy.
Whether any specific recent ADM or AGCOM decision has addressed loot boxes, social casinos, or prediction markets directly.

Sources

Researched 2026-09-21 from public sources and summarised by the Brandfense team. Not legal advice — confirm with the regulator or your counsel before acting.